About Us

Hello! My name is Keaton Coates.

My name is Keaton Coates.

I was born and raised in Tallahassee, Florida, graduated from Florida State University, and am now the proud owner of PR Apparel.

At the age of 18, I was looking for something to fill this competitive void that I was left with after graduating high school. I had seen CrossFit on TV and immediately wanted to give it a go. I loved how CrossFit challenged me every day, pushed my limits, and forced me to continue to learn new skills. CrossFit provided me with this incredible community and a newfound love for the barbell. I was hooked.

Flash forward 6+ years, and CrossFit has really become my entire life. I have been coaching since 2017, obtained my CF-L3, and currently manage CrossFit PHP in Tallahassee, Florida. I love the way Crossfit can help anyone, no fitness experience required, just a desire to come in and work hard every day. I have watched this methodology change countless lives, and it is a privilege to be a part of it.

There are many reasons I started PR Apparel, but in the 6 years I have been doing CrossFit I knew I wanted to continue to have a positive impact in the space of fitness even outside the four walls of my gym.

PR’ing your clean and jerk, PR’ing your mile, or even PR’ing the number of times you come into the gym each week is something to be proud of. I wanted to create a brand that people would choose to wear on the days they know they will be facing an opportunity to PR. Whether it be on competition day or whenever your gym programs max back squat, we want to be your go-to confidence shirt!

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